Built for lead buyers, sellers, and brokers

Route every lead to the right buyer at the right price.

RouteIQ helps you ingest, ping, post, track, and monetize leads from one platform. Run direct-post flows, broker supplier traffic, monitor delivery outcomes, and understand margin in real time.

Routing Modes
Ping / Post
Visibility
Real-Time
Financial View
Margin First
Live Workflow
Step 1
Ingest Lead
Capture from your landing page or receive from a supplier API.
Step 2
Evaluate Buyers
Apply buyer rules, states, bids, routing logic, and caps.
Step 3
Deliver + Track
Log delivery status, buyer responses, payout, cost, and margin automatically.
Features

Everything you need to operate a lead distribution business.

Built for operators who need speed, control, and clean financial visibility across campaigns, suppliers, and buyers.

Lead Routing

Run direct-post and ping/post workflows with buyer-specific settings, bid handling, and response validation.

Buyer + Supplier Management

Configure buyers, suppliers, campaigns, accepted states, pricing, endpoints, and delivery rules from one place.

Performance Reporting

Analyze leads, revenue, cost, and profit by campaign, buyer, supplier, source, and sub ID.

Accounting Visibility

Track receivables, payables, and campaign-level margin so you know exactly what traffic is worth.

Logs + Monitoring

Review ping and delivery outcomes, monitor failures, and audit routing behavior across the platform.

Multi-User Access

Invite users by organization, manage access, and keep each team sandboxed to its own data.

How It Works

A cleaner way to manage the full lead lifecycle.

1

Capture or Receive Leads

Use RouteIQ behind your own landing pages, or accept brokered supplier traffic through your inbound API.

2

Route With Logic

Match leads to buyers based on vertical, state, endpoint configuration, bid rules, and operational constraints.

3

Track Profitability

See what got sold, what failed, what paid out, and where your best margin is coming from.

Ideal For

Built for performance marketers and lead operators.

Whether you generate your own leads, broker supplier traffic, or manage buyer relationships across multiple campaigns, RouteIQ is designed to help you run the business with more control.

Lead Generators
Connect your landing pages and deliver traffic to buyers with clean tracking and reporting.
Lead Brokers
Receive supplier leads, broker them across buyers, and monitor margin in one system.
Buyer Networks
Standardize specs, endpoints, bid rules, and routing logic across campaigns and partners.
Operations Teams
Give internal users access to the data they need without leaking data across organizations.
Get Started

Want to see RouteIQ in action?

Log in to your workspace or reach out to set up your first routing workflow.